Save Kids' TV Campaign Group Lobbies MPs

According to a report on Digital Spy, campaign group Save Kids' TV is writing to the 119 MPs who signed an early day motion calling for a total ban on pre-watershed junk food TV advertising, to persuade them to reconsider.

The group fear a such a ban would harm the industry, with up to £100 million being lost from the business in the UK.

Chaired by former BBC head of children's television Anna Home, the group's executive committee is made up of industry figures, including Anne Brogan, the controller of ITV kids production and RDF Media's director of family and children's programming, Nigel Pickard.

According to The Guardian, the letter to MPs states the move would "trigger a chain of events" and "deprive children of some of their favourite British television programmes and characters", as well as putting "many of this country's most successful, imaginative and creative companies out of business."

Media regulator Ofcom is currently looking at various options on junk food advertising, with a decision expected to be published at Christmas.

Source - http://www.digitalspy.co.uk/article/ds38143.html.

You can visit the Save Kids' TV website at http://www.savekidstv.org.uk.