BBC looks to its heritage for new idents

The BBC has revealed BBC One's new programme idents, which will launch on October 7th 2006. Reportedly costing £1.2m, the idents feature a revolving circle formed by, among other things, the moon, an apartment building, people playing football, flying kites and riding motorcycles. The 'red' branding of its previous 'Dancers' theme, introduced in 2002, has been retained. Red Bee Media, formerly BBC Broadcast, created the eight new idents, with another eight executions planned over the next five years. Each ident will be used to reflect editorial content of each programme.

Source - Digital Spy - http://www.digitalspy.co.uk/article/ds37453.html

You can view the new idents in full here - http://www.digitalspy.co.uk/article/ds37469.html